Updating web page content
This is vital when changing your website around, and I will cover how to make sure the web development agency keeps the important SEO work that’s gone into your website. Too often clients don't stop to consider the SEO impact of changing their website.They chuck away valuable content from historical pages or decide it would be a good idea to completely change every single URL without redirecting the old ones. If you don’t know what your site’s structure looks like now, you’ll set yourself up for a massive fall.Why is it important to consider your SEO during a website’s revamp? If you do a redesign right, you won’t lose any traffic or rankings; in fact, you’ll gain them.Below I outline some steps that can help you understand the test site being built and your current site from an SEO viewpoint.Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO.
While we can't be 100% certain, evidence suggests that they use at least some, and possibly many, of these techniques to rank search results.The first thing any SEO thinks when a client says "I'm redesigning my website" is what impact will this have on all my work?In these events, often the client doesn't even consider telling their online marketing agency about the redesign until two days before launch.In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world.The patent not only offered insight into the mind of Google engineers at the time, but also seemingly provided a roadmap for Google’s algorithm for years to come.
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The result is a page that regularly updates to reflect changes made to a server side file.